Monday, 19 October 2015

On Page Optimization Techniques


On Page Optimization really means optimizing a webpage in a website. Optimizing means making changes to the webpage using different techniques which make the webpage search engine friendly. It is also referred webpage optimization. The optimization is done in order to get high rank in search engines. On page optimization can be done using various techniques.

On Page Optimization Techniques include:


1. Title  Tag Optimization

Title is the first sentence which gives the details about our webpage. Depending on the title the users will decide whether to visit the webpage or not. Its importance is so high. So it should be done with special care. It should be meaningful and the size should be about 512 pixel which is about 55-60 characters. There are certain things to be remembered while selecting the title. They are:
  •  Minimum characters in title should be 40.
  •  Should be error free that means no grammatical errors.
  •  Should be related to the content

2. Meta Tag Optimization


Meta tag description is a description being displayed under the URL. The characters in the meta description should be 155-160 for a website and should be 154-155 for blog. If meta description is no being described then google will take the first line of the content or any other area of the content as meta description.

3. URL Optimization

URL should be related to the content and it should be simple and meaningful. Then it will be easier for google bots in crawling the website. If we are using relevant keyword then it will be better.

4. Heading Tag Optimization

The heading tags will improve the presentation of the content. There are different sizes for heading tags. The highest size is <h1>, then <h2> likewise it is up to h6 which is the least. There are some important things to be remembered in heading tags. The <h1> tags mainly denotes the main title and should have at least three words and maximum of eight words. If more than one <h1> is given then it will create confusion. If <h1> is not there, then content of<h2> will be taken. 

5. Keyword Density Optimization

Keyword density means the number of times the keyword is being displayed in the content.Precise usage is 2-5%. Placing keyword after a ',' or '.' is a good usage because crawlers as well as users will stop there. It will create  a stress on the keyword.

6. Anchor Text Optimization

Keywords which is having a link is referred to as anchortext. It is a reference to the user. It act as a recommendation to the crawler. Anchor text is created by giving the specified data in <a href=”...”></a>.

7. Image Optimization

Images can always create an attraction to the website. It improves the presentation view. It is difficult for google to identify the description of image by seeing its URL but if it is added with an alt attribute i.e adding an alternate text to the image will be very useful.
Another option is to provide a file name which is related to the content. We can have an option to add image from other published websites. If we are using that then it should be specified under the image courtesy which is given at the end of the post. Surrounding content of the image are also being checked to get the detail of the image.

All these techniques will make the website to be crawled very easily. If on page optimization is done efficiently then their is greater chance to get high position in ranking. I have already published a post on A Glimpse Of Search Engine Optimization Basics which will be helpful in understanding this post

Image Courtesy
                                                                                                              Juby SaraVarghese

No comments:

Post a Comment